Orange County is an ideal location for businesses to grow and expand. According to the United States Department of Employment Development, there are 114,625 small businesses with 0 to 500 employees in Orange County, and only 220 large companies with more than 500 employees. The OCBC's Latino educational achievement program has been proven to reduce the educational gap among immigrants in Orange County, making it an even more attractive place for businesses to thrive. With a population of over 3 million people, Orange County is the third largest county in California, just behind Los Angeles and San Diego counties.
For a well-managed business, Orange County has enough economic activity to support double-digit growth for years to come. When it comes to marketing your business, focusing on Irvine will be more cost-effective and efficient than targeting all of Orange County. A Google My Business (GMB) profile is essential for small businesses and start-ups. Digital marketing will give you the best return on investment when it comes to targeting a specific geographic region, such as Orange County.
For many small businesses, Orange County is too large and they should focus on a few select cities instead of the entire county. However, if your business has truly outgrown what Orange County can offer, then expanding to other regions is undoubtedly the next step.