Orange County is a major economic force, boasting one of the most competitive labor markets in the state. With more than 1.6 million workers and 19,600 jobs added last year, Orange County has one of the lowest unemployment rates in the nation at 2.8%. Advertising in Orange County is more cost-effective than other regions, but it's essential to ensure that any campaigns are well-executed for maximum value. For businesses that have outgrown Orange County, expanding to other areas is the next step.
However, many small businesses may find that Orange County is too large and should focus on a few select cities instead. If Orange County were a country, it would be among the top 50 countries in the world based on GDP. This demonstrates just how powerful the county's economy is. Orange County also has the fourth largest international population in the US, with close to 1 million people born abroad, and the third largest population of Asian Americans and Pacific Islanders.
With more than 3 million people, Orange County is the third largest county in California, behind Los Angeles and San Diego counties. The UCI Merage School is located in the heart of Orange County, providing businesses with access to a bustling and vibrant economic hub in a beachside city with global connections. Digital marketing is often the most cost-effective way to target a specific geographic region like Orange County. Most small businesses and start-ups don't have the resources to waste money invested in marketing, so digital marketing can be an excellent way to get maximum return on investment.
So if market size and lack of purchasing power aren't holding back businesses in Orange County, what is? The answer lies in understanding what makes Orange County such an attractive place for businesses to grow and succeed.