By narrowing your market to Orange County, you are giving your business two major advantages. It is true that digital marketing has made marketing more affordable, but certain marketing data remains unchanged. Your marketing budget has a direct correlation with the size of your target market; the cost of addressing 1000 customers is less than 10,000 or 100,000, etc. California is an amazing place to live, and Orange County, specifically, has a lot to offer for a new business.
It has enough participation to be family-oriented while keeping the community fresh and exciting. With more than 30 languages available, you can find your local center and contact an advisor today. You can also learn about federal, state, regional, or local permits, certificates, or licenses. The President of Access ResourcesFind a Local Small Business Advisor, Lenny Mendonca was Governor Gavin Newsom's former chief economic and business advisor. He is also a senior emeritus partner at McKinsey & Company, professor on inequality at the Stanford School of Business, and president and principal owner of Coastside News Group.
He founded McKinsey's state and local public sector consulting firm in the U. S. and led the company's knowledge development initiatives, overseeing the McKinsey Global Institute and company communications, including the publication McKinsey Quarterly. He served on the McKinsey Shareholder Council for a decade. Throughout his career, he has helped dozens of government, corporate and non-profit clients overcome their most difficult management challenges.
Previously, he was president of New America and Children Now, co-president of California Forward and president of Fuse Corps. He is president emeritus of the Bay Area Council and its Economic Institute. He is a member of the Council on Foreign Relations, the board of directors of Junior Statesmen of America and the advisory boards of Y Analytics, QB3 and the Haas Center at Stanford University. Under the leadership of Director Gray, the California Office of the Small Business Advocate is focused on helping to realize Governor Newsom's vision of California for all by further developing the state's small business ecosystem and ensuring that issues of equity and inclusion are the starting point for all state programs for small businesses. Gray learned Gray's first model of economic development in her grandmother's beauty salon.
Her grandmother instinctively understood that her clients needed credit and beauty services, and she allowed them to pay once the services were provided. In this way, she kept money circulating in the black community and built a community of trust. She also imbued her granddaughter with her sense of compassion and an indelible determination. Running her own business for two decades, working with two small business development centers, and running a business association and foundation has given Director Gray the experience and knowledge needed to advocate for small businesses. Immediately before being appointed by Governor Newsom, Director Gray led the Fresno Metropolitan Area Black Chamber of Commerce (FMBCC) and the Chamber Foundation (FMBCF) as executive director.
In her adopted city of Fresno, Director Gray engaged, educated and empowered small businesses in California's Central Valley. At the same time, she became deeply involved in community service and led the Betting Big on Small Businesses Owned by Women and People of Color initiative on behalf of the DRIVE Investment Plan, with the goal of increasing the economic mobility of entrepreneurs in disinvested neighborhoods. Closing opportunity gaps, the role of women and business leaders at BIPOC (Black/Indigenous/People Of Color), and diversity in acquisition opportunities are recurring themes in their advocacy work. She has also led green economy initiatives, training programs for employment (26%) and has worked to promote electric vehicle ownership. The Los Angeles region is the 14th largest economy in the world; its members represent a wide spectrum of industries including small businesses, corporations, academic institutions and non-profit organizations - all examples that demonstrate that Los Angeles' economy is diverse, dynamic and that business is a positive force. Salinas was named a member of Governor Gavin Newsom's Commission on the Future of Work and was named a member of his Business and Job Recovery Task Force. She was named a member of The Committee Of 100 Chambers Of Commerce Of The United States - an honor reserved for only 100 best chambers in the country.
Salinas represents Los Angeles' business community in statewide policy initiatives with The Coalition Of Leaders Of Regional Economic Associations (R. E. A. L.).
Salinas is on the board of directors for The Music Center Pacific Council UnidosUS Southern California Leadership Network among others. Gurinder S Ahluwalia was an advisor & director of operations at Ovo Cosmico Inc., as well as president & CEO at AssetMark Inc. As president & CEO at GE Private Asset Management & Genworth Wealth Management he transformed it from a boutique company to one with industry-leading profitability. Previously he served as senior vice president at GE Insurance & chief risk officer at GE Edison Life Insurance. Gurinder S Ahluwalia holds an M.
S Cum Laude from New Jersey Institute Of Electrical Engineering Technology with a Bachelor’s Degree S. Graduated in Computer Science from School Of Arts & Sciences Of New York University & with a Bachelor’s Degree & Bachelor’s Degree from Cooper Union Electrical Engineering. Kelly is part of The Board Of Directors Of Goal 5 - A Women’s Clothing Company Dedicated To Gender Equity In Sports - The CDFI Coalition Mal Warwick Donor Digital & The CNite Advisory Council Brett Melone is director Of Business Strategies For California FarmLink - A Certified Not-For-Profit Statewide Community Development Financial Institution With A Mission To Invest In The Prosperity Of Farmers & Ranchers Through Loans Education & Access To Land FarmLink Also Serves Anglers Across The State. Before that Melone held numerous leadership positions in non-profit organizations that provided services to farmers & rural communities in Latin America & California with particular focus on ensuring equitable access to resources & supporting their business success & natural resource management Melone currently serves on boards Of several non-profit organizations including Sustainable Agriculture EducationStarting up a business in Orange County offers many advantages that can help entrepreneurs succeed in their endeavors. Not only does it provide access to an expansive market size with more than 30 languages spoken locally but it also offers access to resources such as advisors who can help entrepreneurs navigate through federal or local permits or licenses they may need to obtain before launching their business venture.
Additionally, Orange County provides access to experienced professionals such as Lenny Mendonca who have helped dozens of government entities overcome their most difficult management challenges or Director Gray who has worked with two small business development centers as well as running her own business for two decades. Furthermore, Orange County provides access to organizations such as The Coalition Of Leaders Of Regional Economic Associations (R. L.) which Salinas represents Los Angeles' business community in statewide policy initiatives or The Board Of Directors Of Goal 5 which Kelly is part of which is dedicated to gender equity in sports or Brett Melone who serves on boards Of several non-profit organizations including Sustainable Agriculture Education. In conclusion starting up a business in Orange County provides entrepreneurs access to an expansive market size with more than 30 languages spoken locally as well as access to resources such as advisors who can help entrepreneurs navigate through federal or local permits or licenses they may need to obtain before launching their business venture as well as experienced professionals who have helped dozens government entities overcome their most difficult management challenges.